Ryte Content Success helps you create and update engaging content for better user experience and higher search engine rankings.
1. General overview
Ryte Content Success is based on a TF*IDF analysis. We show the results as normalized values ranging from 0-100 (relevancy).
To perform the analysis, you first need to choose a focus keyword (the keyword you want to optimise your content for) as well as a country and language. We will then analyse the ten best search engine results for your focus keyword in said country and language to find out what topics are relevant to users.
To help you create and update your content, Content Success offers two parts – Analyze and Optimize. While researching keywords for your topic or to check out the competition for your topic, use Analyze. In Optimize you can use the Content Editor to write something new or to update existing content.
Tip: For a detailed overview of Content Success and its different reports, check out this article in our Product Insights blog!
2. Advanced features: compare, filters and ignore
Content Success > Analyze offers the option to compare the content of a specific URL with the results of your keyword analysis. It shows you how relevant the compared content is for each keyword. You can compare one of your own pages or the URL of a competitor.
To compare a URL, enter the complete string, including protocol. Example: https://en.ryte.com/
The compare feature is available in all Content Success > Analyze reports.
When comparing a URL we will check the source code of the URL to determine the relevancy of the content, just like a search engine. That means that HTML tags (like the meta description or the title) will be taken into account for the analysis as well.
The filters allow you to better adjust the keywords to fit your needs. You can filter according to report type, word type or keyword popularity. The keyword popularity is determined by looking at the ten best Google results for your focus keyword.
The filter options are available in all Content Success reports and the Content Editor.
Your analysis might return some keywords that seem far removed from your topic. If that is the case, one or more competitors might use these keywords unusually often. That might cause these keywords to appear more relevant than they are. These keywords usually have a low keyword popularity, so you can use the filters to hide them in your analysis.
You can also ignore certain keywords if they aren’t relevant to you. The keyword will only be hidden in the current report, so you don’t need to worry about permanently removing it forever. If the keyword is relevant it will still be shown in other analyses.
The ignore option is available in all Content Success reports and the Content Editor.