Welcome to Ryte!

Ryte will help you optimize your website to ensure that users will find you in Google. This guide will help you get started.

Contents

1. Start a crawl
2. Improve your written content
3. Check the quality of individual URLs
4. Find and fix critical errors
5. Optimize your snippets
6. Monitor your key KPIs
7. Checklist

1. Start a crawl

After you’ve verified your email and created a password, firstly you’ll be asked to provide some information about your company so that we can personalize the tool better.

Then, you can start your first crawl. Our crawler will analyze your website like a search engine does to find errors and optimization potential.

Starting a crawl in the project settings

The crawl can take a few hours to complete, depending on how big your website is. When the crawl is finished, you will get an email linked directly to the crawl results. In the meantime, you can start improving your website’s content!

2. Improve your written content

Content Success helps you create and improve website texts. It’s split into Analyze and Optimize. Analyze is ideal for keyword and competitor research, and Optimize is where you can write new or edit existing content.

Analyze

Are you sure you’re using all the relevant keywords? Get keyword recommendations for your topic. Enter your focus keyword, and you’ll get a list of the relevant terms you should include in your content to make it more competitive.

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Optimize

Wake up, Dickens! Copy and paste a piece of content into the Content Editor and get suggestions for what keywords you should add or remove to increase your chances of ranking. When you’re finished working on your content, you can export it to HTML and copy and paste straight into your CMS.

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3. Check the quality of individual URLs

After fine-tuning your content, why not take a look at the more technical aspects of your website? While your crawl is still running, you can use Single Page Analysis to get information about the quality of individual URLs.

If you want to check a new page before launching, or take a look at a competitor’s page, the Single Page Analysis is ideal. It shows you crucial onpage quality factors and critical errors in real time, and shows you how to improve your page.

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4. Find and fix critical errors

When your first crawl is finished, you can delve into the Website Success reports. The critical error report is a good place to start. Errors like broken pages, broken images or server errors can negatively affect the usability of your site, and make it difficult for search engine bots to crawl your pages.

The critical error report lists these errors for you.

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Click on the magnifying glass to open Inspector. This gives you even more insights into the URL, for example you can see which pages link to the error page. Then you can easily log into your CMS and change the links, or contact your developer team.

5. Optimize your snippets

The snippet of a website is the part that’s visible in the Google search results. A good snippet should encourage users to click so that you bring traffic to your website.

Step 1: Optimize your title

In the Content Report, you can check the length of your page titles. A page title shouldn’t be longer than 70 characters, otherwise it might be cut off by Google. Click on Content >> Title >> Length to see which page titles are too long, and adjust where necessary. A page title should always include the focus keyword of the page.

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Step 2: Optimize your meta description

The meta description is a short explanation of the content of the page. It’s usually displayed in the SERPs and should encourage users to click. It should not exceed 170 characters. With Content >> Description >> Length, you can make sure that all pages have a meta description with the right length.

Tip: you can usually change page titles and descriptions in a content management system. If not, you can ask your developer to make the adjustments.

Step 3: Filters

If you want to set a filter, just click on the relevant funnel icon. Do you want to see which pages don’t have a meta description? Click on “Not set”, and you will see a list of these pages.

6. Monitor key KPIs

On your project dashboard, you can check and monitor some of your website’s most important key performance indicators:

  • See if your homepage is indexable. If it isn’t indexable, this means it won’t be visible in Google for users to find. This article will help you troubleshoot the problem.
  • Check that the crawler could find your sitemap. The sitemap gives the Googlebot a good indication of the structure of your site.

Click on any element to be taken to a more detailed report.

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Tip: If you connect your Google Search Console property with your Ryte project, you will see Google clicks and impressions on your dashboard. This way you can see how your Google performance develops from week to week.

Checklist

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